Answers about photos, posts, territories & leads

Jump a section below — or check your zip first if territory is the question.

Getting started

Who is White Glove Leads for?+
Any local business neighbors hire — remodelers, roofers, HVAC, plumbers, electricians, landscapers, dentists, salons, restaurants, law firms, auto shops, cleaners, and 50+ more niches. If locals hire you, this works. See how it works →
What happens right after I sign up?+
You create a login and pick your plan and term. No card is taken on that page and nothing is charged there — your first payment happens when you start it from your billing dashboard. Within minutes we email a private onboarding link: upload photos, tell us your story and your people, list your zips and towns, and optionally set a promo or giveaway.
How long does onboarding take on my end?+
Start in about 60 seconds with your trade and town. The deeper story and photos can wait — you can save and come back anytime, and add more photos from your dashboard whenever you like.
How fast will I see my first lead?+
Nobody can promise you a date, and we won't try. Here is the honest sequence. We send join requests in the first week or two. Then the group's admins decide whether to let you in, and when: some approve the same day, some take weeks, some never reply, some don't allow businesses at all. Drafts queue as soon as a group approves you. In a typical account, weeks two to four after onboarding is when a first lead tends to land. That is a typical case, not a commitment — some markets take longer, and we can't rule out a market where it doesn't work.

Typical timeline

How long these steps have tended to take — a typical case, not a schedule we can commit to. Weeks one to four depend on group admins deciding whether and when to let you in, which is their call and not ours.

  1. Day 0

    Sign up & claim zips

  2. Days 1–3

    Photos & story

  3. Week 1–2

    Groups mapped & joins queued

  4. Week 2–4

    Posts running

Photos & content

What kind of photos do you need?+
Two kinds. Personal: you with family, dog, crew, town moments — anything that makes you a person, not a logo. Project: before/afters, finished work, and anything you’ve used before. Phone photos are perfect. See photo examples →
Who writes the posts?+
Our team writes every caption from your photos and story. During onboarding we learn each featured person — role, hobbies, years in the trade — so posts sound like a neighbor, not an ad.
Do I approve posts before they go out?+
By default, yes — every draft comes to you first: approve it, ask for changes, or bin it. Nothing that you have not approved gets posted, whether we handle the posting or your account is set up for you to publish. When we handle the posting, your OK is required on every post — you can approve a whole batch in one go and leave out any you're unsure of. If your account is set up for you to publish, you can switch to letting our team handle review instead. Market Dominator includes a monthly creative refresh and a quarterly strategy call with your account manager.
Can I feature more than one person?+
Yes — Local Launch features one person, Neighborhood Pro up to three, and Market Dominator unlimited. Owners, designers, techs, and salespeople all work. Variety keeps the feed fresh.
Do I own the posts and my photos?+
Your photos stay yours — uploading them doesn’t hand us your copyright. You do give us a permanent license to use them: to build your posts, and in examples and our own marketing, including after you stop being a client. Ask us to stop using a particular photo in our marketing and we will honor reasonable requests where we can. The posts we write are ours, and we license them to you to publish in your groups while your subscription is active. Posts already published can stay up after you leave; unpublished drafts can’t be used after that. Our templates, prompts, copy frameworks, group database, and software are ours too. Sections 16 and 17 of the Terms are the exact wording.
Bathroom remodel — before
Bathroom remodel — after
BeforeAfterDrag to compare

Before/after sets are the format we build the most posts around.

Who publishes

Our team handles it — writing, scheduling and posting. Software does the preparing; a person does the posting. You approve every post first.

Who actually posts to Facebook — me, or you?+
We handle the posting. You approve the draft, and we post it in your groups. If your account is set up for you to publish instead, we hand you the approved copy, photos, and the group, and you post it from your own account. We never ask for your Facebook login. See both paths →
Do you need my Facebook password if you publish for me?+
No. Never, in either path. We do not ask for, accept, or store your Facebook password, session, cookie, or token — not temporarily, not encrypted, not for setup. There is nowhere in our system to put one, which is the practical version of the promise: it is not a policy someone here could quietly break. If anyone contacts you claiming to be White Glove Leads and asks for your Facebook login, it is not us — forward it to support@whitegloveleads.com. The only credentials involved in your account are your White Glove Leads ones.
Then how do you post in my groups?+
We handle the posting. Before we start, we agree in writing how your groups get posted into. What it never is: your login. If we cannot post into a group, we tell you.
Is any of this automated?+
The preparation is: our software drafts your posts, checks each one against its group's rules and schedules it. The posting isn't: a person on our team joins your groups and posts each approved post, from accounts we operate. You approve every post first. We never ask for your Facebook login, and we don't post as your business Page.
Can I switch who publishes later?+
Yes, any time, and it is not locked to your term. You pick during onboarding; after that you change it yourself under Profile, or email support@whitegloveleads.com from the address on your account and we change it and confirm in writing. Either way the change is recorded with its date. Whoever posts has to be a member of the group, so after a switch a post goes into a group once that person has been let in — group admins usually answer within days, sometimes a few weeks — and the page tells you where you stand before you confirm. Publishing yourself is worth a thought: a post from your own profile, with your face on it, is the reason a neighbor replies to it instead of scrolling past — that is not a line we invented for this page, it is the whole thesis of the product.
What happens if a group deletes one of my posts?+
It happens, to everyone, and it is not something we can appeal. A group's admins can delete any post at any time, for any reason or none — a rule you tripped, a rule they made up that morning, or a bad mood. What we do about it: each packet carries that group's own rules with it (promo policy, promo days, link and photo policy, phrases they ban, length limit) because breaking one is how a group is lost permanently; we do not re-run the same post into the same group to force it through; and we shift that volume to other groups in your territory, which is why we spread you across several rather than one. Tell us and we will change the format we send that group. It is not a refund or credit situation — see billing.
Can I tell you to stop posting for a while?+
Yes, and you do not have to ask permission — there is a pause control on your Posts page, or email support@whitegloveleads.com and we will set it. While it is on, nothing is published for you and nothing new is queued. Two lengths: quiet until your current paid period runs out and then it starts again on its own, or quiet until you press resume, with no timer at all — nothing restarts it automatically. We are not bound to hold a pause with no end open forever, though: under Section 10 of the Terms, a pause with no end may become a decision not to renew, or a termination. Nothing piles up: the posts we would have made while you were paused simply do not happen, and we do not publish them late, so you come back to your normal pace and not a backlog. A pause stops the work, not the billing: your plan and its renewal keep running, and a paused stretch is never refunded, credited, or added to your term. Your account, your zips, and your leads are all untouched, and leads from posts already live still reach you. Resume whenever you like and we pick up from that day.

Territory & exclusivity

How does territory exclusivity work?+
One client per service category per zip, nationwide. The checker on this site reads the live client list. If you come in from the checker, those zips lock to your account the moment the account is created; if you skip that, they lock as soon as you enter your trade and towns in onboarding. Either way we check first, and a zip someone in your category already holds is refused with the specific zip named — before any charge. What exclusivity means: while your account is active and paid, we won't take another business in your category in the zips locked to you. It does not mean no competitor will ever post in the same groups, and it isn't a claim on the market itself. Nobody can sell you that.
Which Facebook groups do you use?+
Community groups tied to your zips — town boards, neighborhood groups, recommend groups, homeowner groups. We map them, request to join, and post in the ones that let us in.
What if a group doesn’t approve the join?+
Normal, and expected. Group admission is entirely the admins' call — not ours, and not something we can appeal, escalate, or speed up. Some groups are slow, some are personal-profile only, some ban anything trade-related, some just say no with no reason. What we do about it: on every plan we request every local group in your zips, so there is always somewhere else to send your posts, and we keep mapping new groups every month. Your daily posts rotate through the groups that do let you in.
What if a group removes me, or Facebook restricts my account?+
It can happen, and it isn't something we can undo. Admins can delete a post or remove a member at any time, and Facebook can restrict or suspend an account for reasons it doesn't have to explain. Because we never log into your account and never hold your password, we can't appeal it or get you back in. What we do is keep drafting and rotate your daily posts through the other groups in your territory. It is not a refund or credit situation — see the billing section — and it is the main reason we spread you across several groups rather than one.
Why do small zips count less?+
Zips are mail routes, not towns, and they range from a few hundred people to sixty thousand. Three rural zips can hold fewer people, and fewer local Facebook groups, than one suburban zip, so counting them the same would push a small-town business onto a bigger plan its area can't fill. Small zips count less: Local Launch holds up to 10 zips while together they have 30,000 people or fewer, and Neighborhood Pro up to 30 under 100,000. Sizes come from the 2020 US Census, and the zip checker shows each zip's size and the plan that holds it. Every zip is still exclusive: one business per trade, per zip.
Can I expand my territory later?+
Anytime. Every plan includes zips up to its limit (Local Launch up to 3, Neighborhood Pro up to 10, Market Dominator 11 to 30) — add them from your dashboard at no extra cost, and claiming more moves you up a plan, where every post costs less. Small zips count less: Local Launch holds up to 10 zips while together they have 30,000 people or fewer, and Neighborhood Pro up to 30 under 100,000. New zips run through the same exclusivity check, so a zip already held in your category will be refused the same way it would have been at signup.
What if my area has lots of groups — or only a few?+
Group count never changes your price: on every plan we ask to join every local group we find in your zips and rotate your posts through all the ones that let us in, max 3 a week in any one group. In a big area, each group sees you less often — upgrading or adding posts a day puts you in front of each group more often, and your dashboard shows how often. In a small area, each plan needs enough groups for its posts to fit (Launch 24+, Pro 70+, Dominator 187+). If your zips come up short, you never pay for posts we can't make: your plan is set to the most your groups can take, at that lower price, from your next renewal — or add zips with more groups to keep your plan.
Can you close my zip, or change what my plan includes?+
We decide which zips and categories we sell, and we can open or close any of them to new clients at any time. We can also change plans, features, and what a plan includes, and we can offer different terms to different clients. What that does not do is take away the zips locked to you while your account is active and paid — that lock holds for as long as you're a client in good standing. It is released when your paid term ends without renewal, when you cancel, or if we end the account for nonpayment, a chargeback, or a breach of the Terms.

Check if your zip is open

One client per trade, per zip. See availability before you write us.

  1. 1Zip
  2. 2Niche
  3. 3Claim

One business per trade, per zip — checked live

Leads & results

What information comes with each lead?+
A name, a way to reach them, and the job they described — plus which group and post it came from. Every lead lands in your dashboard with an instant email alert, on every plan. Turn on text alerts in Settings and we text you too.
How many leads will I get?+
We can’t tell you, and anyone who gives you a number is guessing. What we promise is what we control: posts. Local Launch 10 posts a day (about 300 a month) with up to 3 exclusive zips; Neighborhood Pro 30 posts a day (about 900 a month) with up to 10 exclusive zips; Market Dominator 80 posts a day (about 2,400 a month) with 11 to 30 exclusive zips— in every local group in your zips that lets us in. How many neighbors raise their hand depends on your market, your trade, the season, which groups admit you, and how fast you answer. The Terms say we guarantee no lead volume, and we mean it. What we do commit to is the posts on your plan and honest monthly reporting, including the months that were slow. View plans →
What happens if no leads come in?+
You still owe for the term you bought, and there is no refund or credit for a slow month or a slow quarter. That is the deal, and we would rather you know it before you pay than discover it in month two. What we do: keep making your plan's daily posts, keep mapping new groups, change the formats that aren't getting replies, and tell you plainly in the monthly report what happened — including when the answer is that it didn't work. If it isn't working for you, the lever you have is cancelling before your next renewal, and on a monthly plan that is never more than a month away.
Are the leads shared with anyone else?+
No. We don't sell your leads, and we don't resell them to another business in your category and zips. We're the opposite of the marketplaces that sell one homeowner to five contractors.
How are leads qualified?+
By the ask in the post. Every draft is written to invite a specific request — an estimate, a consult, a quote on a described job — so the neighbor who replies tells you what they want done. There is no scoring model behind it and we do not screen anyone out for you.
What’s in the monthly report?+
Lead count, posts published, active groups, top-performing posts, and optimization notes — no fabricated Facebook impressions. Uploaded to your dashboard every month.
Do giveaways actually work?+
The logic is that a free consult drawing gets comments, and a commented-on post stays visible in the group longer. We think it is worth trying and we will draft the campaign; we have not run enough of them to quote you a number, and we will not invent one. Optional either way.

Email and dashboard, the same second.

How every lead reaches you — email and your dashboard on every plan, plus a text if you turn text alerts on. No morning digests.

Owner getting lead alerts on phone and laptop

New lead · email

Karen M. · Bath remodel · 07704

Email. Dashboard. Same second.

The moment a neighbor's comment, message, or form reply is logged as a lead, the email goes out — and a text, if you've turned text alerts on — and it appears in your dashboard. Nothing is held back for a morning digest. Call them while your post is still open on their phone.

Email

Every plan

Text

Optional — you turn it on

Dashboard

See every lead

Billing & account

How does billing work?+
Plans are priced per post: the posts a day you choose × 30 × your plan's price per post (Local Launch 90¢, Neighborhood Pro 70¢, Market Dominator 50¢). Pick month-to-month, a 6-month term (10% off) or a 12-month term (20% off). A 6- or 12-month term is charged in full at the start of the term — six months of Neighborhood Pro is one charge of $3,402, not $567 a month. Zips cost nothing on their own: each plan includes zips up to its limit, and more zips move you up a plan. You see the total before you pay. Every term then renews on its own length at the rate in effect then: monthly bills again every month, a 6-month term every 6 months, a 12-month term every 12, until you cancel. Change your plan from Billing in your dashboard. On a card subscription, an upgrade on the same term charges only the difference for the rest of the term you're in. A move to a different term is a new term, charged in full. A downgrade starts at your next renewal and returns nothing. Invoices and receipts for card payments are under Payment methods & invoices on your Billing page; for anything paid another way, email support@whitegloveleads.com.
Can I cancel anytime?+
You can always stop the next charge. On a monthly plan that means cancelling ends things at the close of the month you already paid for, no questions. A 6- or 12-month term is billed up front and runs to the end of that term: cancelling stops the next renewal charge, but it does not cut the current term short and it does not refund, credit, or prorate any part of it. Cancel before the renewal date and you are not charged again. To cancel, choose “Stop my renewal” in Billing & Plan in your dashboard, or email support@whitegloveleads.com from the address on your account with the subject “Cancel subscription” and your business name. Either way, your Billing page shows the date your service stops, and an emailed cancellation is confirmed back to you in writing. Your territory is released once the paid period ends.
Can I get a refund?+
No. All fees are non-refundable, and we don't issue credits, make-goods, free months, or prorated refunds either — not for a slow month, not for unused time on a term, not for a group that never approved you, not for a restricted Facebook account, and not if you never published the posts we prepared. There is no free trial and no money-back period. This is the strictest part of our Terms and we would rather you weigh it before you buy than find it afterwards: if you aren't sure, start monthly. Where the law of your state gives you a right that can't be waived, that right still applies.
If I pause the posting, does my bill pause too?+
No. A pause stops the work, not the money. It is a service pause, not a billing change: your plan keeps running, your next charge is unaffected, and a paused stretch is not refunded, credited, prorated, or added on to the end of your term. Pausing buys you quiet, not time. We would rather you hear that before you use it than after. If what you actually want is for the billing to stop, that is cancellation, not a pause — see the answer above — and on a monthly plan it is never more than a month away.
Can you change the price?+
Yes, going forward. We can change prices, plans, and what a plan includes at any time, and a renewal is charged at the rate in effect at the time it renews. What we won't do is change the price of a period you have already paid for. Material changes to a recurring charge are disclosed ahead of the charge, as the law requires. If a new price doesn't work for you, cancel before the renewal date and you aren't billed again.
Is there a contract or minimum term?+
Monthly has no minimum term. The 6- and 12-month terms are never required, but they are a real commitment, not just a discount code: you pay for the whole term at the start, it is not refundable or cancellable mid-term, and it renews for another term of the same length unless you cancel before the renewal date. A 12-month Market Dominator term is $11,520 up front and $11,520 again a year later if you stay.
Can I upload new photos after onboarding?+
Please do. Dashboard → Photos. Fresh shots give us more to write from and keep the feed from repeating itself.
Local service crew

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