Acceptable Use Policy

This Acceptable Use Policy (the "Policy") sets the rules for using White Glove Leads and for publishing content we prepare for you. It is part of your Terms of Service and is incorporated into them by reference. Terms defined there have the same meaning here.

Breaking any rule in this Policy is a material breach of your agreement with us.

This Policy applies to you, to anyone you authorize to use your account, and to anyone who publishes content we prepared for your business. You are responsible for all of them.

We may enforce this Policy immediately, at our sole discretion, and without notice. Section 12 says exactly what that means.

We write the posts and we publish them for your business as part of the Service. You send photos and (where your plan requires it) approve drafts. You do not need to tap Share yourself.

Even though we post, the claims in every post are yours. You are solely responsible for the accuracy and legality of the materials and approvals you give us, and for any consequence those claims have for your business or anyone who reads the post.

Where approval is required, read every draft before we post it. If you approve a draft you did not read, you have still approved it.

You are equally responsible for anything you change. If you edit an approved draft, add a sentence, or swap a photo before we post, what goes out is your writing, not ours.

You may not publish, and you may not ask us to prepare, content that is:

• Unlawful, or that promotes or facilitates anything unlawful.
• False, deceptive, or misleading — including bait pricing, fake urgency, invented scarcity, made-up testimonials, and before-and-after images that are not the same job.
• Discriminatory. You may not state or imply a preference, limitation, or exclusion based on race, color, religion, national origin, sex, familial status, disability, age, or any other protected characteristic. For housing, lending, and hiring content this is not just our rule: a discriminatory advertisement is independently unlawful under federal and state law, and several of our client categories touch housing or employment.
• Defamatory or disparaging toward a named competitor, a former customer, an employee, or anyone else — including implying that a competitor is unlicensed, uninsured, dishonest, or dangerous.
• Infringing. Do not send us, and do not publish, photos, video, music, logos, floor plans, drone footage, or copy that you do not own or have written permission to use. Stock images you have not licensed and images pulled from a supplier, a manufacturer, or another contractor's page are the common failure here.
• A privacy problem for someone else. Do not publish a customer's address, a readable house number where the customer has not agreed, a legible license plate, an identifiable minor, or anyone's face without their permission.
• Harassing, threatening, hateful, violent, or sexual.
• Impersonation — of another business, of a person, of a public agency, or of us.
• Regulated content you are not permitted to advertise, including firearms, cannabis, alcohol, tobacco, prescription products, and financial, legal, medical, or investment advice, unless you hold every license and follow every disclosure rule that applies to you.
• Malware, phishing, a scam, a pyramid or referral scheme, or a link to any of those.
• Directed at children.

If you ask us to prepare something in this section, we will refuse, and the request itself may be grounds for termination under section 12.

Every factual claim in your posts must be true, and you must be able to prove it on the day the post goes out. This is the single rule that generates the most enforcement, so it is worth reading closely.

You must be able to substantiate, at minimum, any claim about:

• Licensing, registration, and permits — including the trade, the number, and the state.
• Insurance and bonding.
• Certifications, accreditations, and trade-body membership, including EPA, NATE, OSHA, BBB, NARI, and NRCA.
• Master tradesman qualifications.
• Awards, best-of wins, rankings, and being number one or top-rated in anything.
• Star ratings and review counts.
• Guarantees and warranties, including the term — lifetime, money-back, and any number of years.
• Prices, discounts, and fees.
• Years in business, jobs completed, crew size, and response times.

Our system already enforces this. Before a draft ever reaches you, it is checked against the material you gave us at onboarding: a credential, rating, review count, guarantee, or price only survives if that same fact appears in your own information, and where the claim carries a number, the number has to match. A 4.6 rating from 31 reviews does not support five stars or hundreds of reviews. A one-year workmanship warranty does not support a lifetime guarantee. Drafts that fail are rejected and rewritten before you see them.

That check protects both of us, so three things are on you. Keep your onboarding materials accurate and current, and tell us promptly when a license lapses, insurance changes, or a warranty term changes. Do not add an unsupported claim to an approved draft yourself before we post it. And do not ask us to bypass, weaken, or work around the check — that request is itself a violation of this Policy.

We write from what you tell us. We do not verify your licenses, your insurance, your ratings, or your credentials, and we are not responsible for a claim that is false because the information behind it was false.

Posts and group memberships used for the Service are subject to Meta's rules and each group's rules. We will not knowingly draft against a rule we know about. Rules change, moderators differ, and groups have unwritten norms we cannot see.

You may not ask us to post into a group in a way that evades a removal or ban, or to use a fake, purchased, rented, borrowed, or impersonated account.

You may not automate publishing yourself. Do not run bots, scripts, or unauthorized tools against Facebook using content we prepared.

If Facebook removes a post, restricts a feature, or suspends an account used for posting, that is a platform action outside our control. None of it entitles you to a refund or credit.

Your subscription covers one business, in the service category and zip codes recorded on your account.

You may not resell, sublicense, rent, share, or otherwise provide the Service or what we produce to anyone else. That includes other businesses you own, franchisees, affiliates, referral partners, and any agency using our work for a client of theirs. Reseller and agency arrangements exist only under a separate written agreement signed by us.

Content we prepare for you is yours to publish and keep for the business on your account. It is not licensed for any other business, and that limit continues after your subscription ends.

You may give your own staff access to your account. You remain fully responsible for everything they do with it, and for anything they publish.

Leads belong to your business. You may not sell, trade, rent, or hand Lead data to another business, and you may not add Leads to a list you sell or share.

We own what we build: our prompts, models, voice-profile system, templates, copy frameworks, group database, software, dashboards, reporting, and the work product we create for clients. Your subscription buys access to it while you are paying for it. It does not transfer ownership of any of it.

You may not:

• Reverse engineer, decompile, disassemble, or attempt to derive our prompts, models, scoring rules, or source code, except where that restriction is unenforceable under applicable law.
• Attempt to extract, reveal, or reconstruct our system instructions or prompts, including by prompt injection or by manipulating inputs to make our tools disclose them.
• Scrape, crawl, bulk-export, or systematically copy the dashboard, the group database, generated content, or any other part of the Service.
• Access the Service by any automated means other than the features we provide.
• Use our output, our prompts, or any of our materials to build, train, fine-tune, evaluate, benchmark, or improve any competing product, model, or service.
• Share our prompts, group database, internal tooling, or non-public materials — including screenshots and exports — with a competitor or with anyone building one.

To be clear about what this section is not: it does not restrict your right to advertise, to hire anyone you like, or to compete with us or with anybody else. It restricts the use of our materials. Those are different things and we only claim the second.

You may not attempt to access any account, data, or part of the Service you are not entitled to, probe or test our systems without our written permission, circumvent rate limits or plan entitlements, share your credentials, upload malicious code, or interfere with the operation of the Service or with any other client's use of it.

You may not use the Service to send unsolicited bulk messages, to conduct fraud, or to give us false identity, business, licensing, or payment information.

If you find a security problem, tell us at support@whitegloveleads.com before you tell anyone else, and do not access other people's data while you are looking.

Abuse, threats, and harassment directed at our staff are grounds for immediate termination. So is a demand that we produce content this Policy forbids, repeated after we have said no.

Filing a chargeback for a charge you authorized, instead of cancelling under the Terms, is a breach of this Policy and of the Terms.

A Lead is a neighbor who reached out to you. How you follow up is governed by law, and by law we mean statutes with per-message damages.

You are solely responsible for complying with the Telephone Consumer Protection Act, CAN-SPAM, state telemarketing and do-not-call rules, text-messaging consent rules, and any privacy or advertising law that applies to your business.

Use Lead information only to respond to that person's inquiry and for lawful follow-up about it. Do not add Leads to purchased lists, sell them, or pass them to another business.

We may decline to prepare any content, for any reason. We may remove content from your dashboard, pause production, require you to document a credential, or refuse to draft for a particular group.

We do not see your published posts. We have no access to your Facebook account, so we cannot review what you actually published, edit it, or take it down.

Depending on what happened, we may take any of these steps, in any order, or none of them before terminating:

• Warn you, or require a correction before production continues.
• Require documentation of a claim before we will draft it again.
• Pause content production or restrict features.
• Suspend your account.
• Terminate your account and your subscription.
• Release your territory and sell it to another business.
• Report the matter to Meta, to a licensing board, or to law enforcement, where we are required to or where we judge it appropriate.

Taking a lesser step once does not waive our right to terminate later, for the same conduct or for anything else.

Your obligations survive. Termination does not end your representations about your claims, your responsibility for materials and approvals you gave us, your indemnity, or amounts you owe us. Posts already published for your business may stay live; we cannot guarantee removal.

Where we terminate for reasons other than a violation of this Policy, the Terms govern, and the no-refund and no-credit rule there applies just the same.

If you believe content published by one of our clients breaks a group's rules, infringes your rights, or violates this Policy, email support@whitegloveleads.com with a link or screenshot, the group, and what the problem is. We take these seriously and we act on them.

One honest limitation: once a post is live, removal is controlled by the group's moderators and Facebook. What we can do is stop producing content, contact the client, and terminate them.

We may update this Policy at any time. We will post the updated version with a new "Last updated" date, and material changes take effect when posted unless we say otherwise. Continued use of the Service after that date is acceptance. If you do not agree, your remedy is to cancel under the Terms.

Questions about this Policy or a report of a violation: support@whitegloveleads.com. Legal notices: legal@whitegloveleads.com.